WRM-Media open for business in Australia

WRM-Media are email marketing specialists with a global database of over 20 million email records. Founded in 2007, the company was developed as the media marketing arm of consumer websites; Who-Remembers-Me.com, WRM-Dating.com and WRM-Surveys.com.

Their expansion in the UK was exponential as turnover doubled in 2009/10 and the team grew by 90%. With over one million email records in Australia, 100,000 in New Zealand and further data covering Philippines, Malaysia and Singapore, WRM-Media’s most recent move has seen them set up in Sydney, Australia. The company’s key services include email and postal marketing strategies for both domestic and international clients.

Commercial Director of APAC, Matt Bennathan has opened the office in the Central Business District of Sydney. He said, ‘we have clearly defined targets and objectives based on sound business and market analysis. Our aim is to deliver outstanding service levels and exceptional campaign performance for our clients in Australia, New Zealand and the wider APAC region. Having met with our existing clients in Sydney and Melbourne, we’ll develop more long-term, sustainable relationships with key players in the agency sector. I want to deliver excellent ROI over a period of years, not just a few campaigns’

Matt has developed the Australian product in the build up to relocation, including the addition of CAMEO geodemographic tools in December 2010, allowing improved profiling, targeting and post-campaign analysis options for postal and email campaigns. Behavioural targeting and html creative services are also now available.

Regarding their decision to develop in this region, Matt said ‘Australia represents a real challenge in a buoyant marketplace and I'm looking forward to getting stuck in. Our delivery platform is second to none in the UK, and this means campaign results always compare well with our peers.’

Australia’s IAB recently reported that online advertising saw a $105.5 million spending increase in the third quarter of 2010, in comparison to the same time in 2009. This increased expenditure displays a confidence in the continuation of a thriving market.

WRM-Media will be looking to carve a niche for themselves within the Australian market; their unique selling point being that the data gathered is exceptionally accurate and response is not incentivised. Members of the sites are required to enter accurate personal information in order to get the most from the website services.

As part of the free membership scheme to Who-Remembers-Me.com, members agree to receive promotional material from WRM-Media and their carefully selected partners. This means that marketing campaigns are sent to interested, responsive parties only.

WRM-Media have gained a vast amount of experience and forged important alliances with marketing list owners worldwide. UK membership of the Direct Marketing Association (DMA) and Internet Advertising Bureau (IAB) will be replicated in Australia.